Putting Your Money Where Your Mouth is: Investing in your Target Audience With Your SEO

November 27, 2017

If you run or operate a law firm, then you know how important it is to get in front of your clients before the competition with lawyer marketing. When your client is looking for services online, this is even more important. If they run across your website before the others, they are much more likely to use your services. That’s why SEO is so vital to your success online and why you should invest in getting in front of your ideal audience:


SEO is all about ranking higher in the natural search engines such as Google and Bing. When a user types in “legal services for car accidents,” for example, the first few sites to show near the top almost always get all the clicks. You gain SEO rankings by having the right keywords your market is searching for and getting quality backlinks from relevant sites.

How to Get Started with SEO

Before you get started investing in SEO to reach your market, you need to know which keywords to target. You can use a variety of planning methods. For example, Google offers something called Keyword Planner that lets you see which searches are getting monthly numbers that are appealing to you. Don’t jump into writing content before you understand which niche is best.

How Law Firm Sites Can Help You

As a legal website design company, Law Firm Sites can help you put your money where your mouth is and get a great return out of your SEO. Legal website development needs to focus on what the consumer or client is looking for. With professional law firm design, they can create a site for you that not just looks good, is easy to navigate, but also that targets the demographic you are after.

When it comes to lawyer marketing online, Law Firm Sites can help you reclaim your rightful high position in the rankings. No more do you need to allow competition to eat up your market share of clients and opportunities. Stop missing out on the revenue our company could have and enjoy higher conversions and traffic today.