Organic vs. PPC: Which is right for your firm?

March 30, 2018
marketing for lawyers reviews

Law Firm Sites Inc offers legal website design as well as marketing for law firms. Marketing for lawyers has its own rules, so unless you are an experienced legal web designer, you don’t want to do this one yourself. While most people who use a computer are certainly capable, whenever you are giving legal information, you want to be extra careful it is correct.

Another reason to let a professional legal website design firm take care of this aspect of your business is that we know how to market your site so that those seeking an attorney will find your site and be motivated to call and make an appointment.

Marketing for Lawyers Methods

Two of the most popular and effective marketing methods are: organic search and PPC. PPC stands for pay per click. We’ll take a look at both of these forms of lawyer marketing. This will help you decide which is best for you.

Organic Search

This is a little bit like organic food where there are no pesticides, preservatives, or other junk on your website. Rather, there is helpful information to the people searching for a lawyer. And, your site comes up naturally in the search engines.

No one is going to look 10 pages deep for a lawyer or anything else, so it is important that your firm be featured on the first 3 pages of Google or whatever search engine is used. Of course, being featured on the first page is best, and it is what Law Firm Sites Inc strives for. Quality content is what will get your future clients to open your website, and the same quality content will keep them there long enough to know they want to contact you.


While PPC is an effective form of advertising, it will cost you to use it. Here, you will pay a certain, pre-determined amount anytime someone clicks on an ad that takes them to your website. Because you can set your limit ahead of time, there will be no financial surprises, and because only people looking for an attorney will bother to click on your ad, you will therefore be marketing to a targeted audience.