No Pen-Name Needed: 12 Ways to Write Useful & Catchy Blogs
Are you having a hard time writing useful and catchy blog posts for your law firm sites? Don’t worry, everyone has a hard time from time to time engaging their readers. Fortunately for you, below are 12 tips from expert law firm marketers you can use to craft helpful and unique content for your readers. With these strategies you will improve the foot traffic to your legal website.
1. Offer Value to Your Readers
Writing blog posts is an important part of any law firm marketing strategy. When you’re crafting posts, it’s important to centralize yourself on what you think will benefit and offer value to your readers. That way, they’ll be interested enough to keep on coming back to read more of your blog posts. Whether it be a trending topic in the world, or simply something entertaining, finding content that offers value to your readers is the best way to create engagement online.
2. Write With Your Audience in Mind
When you create blog posts, write for your audience. Pretend your audience is sitting in front of you while writing your blogs, mold your content in such a way where you can talk to them directly.
3. Read Blog Posts From Other Law Firm Sites
Although you may not want to admit it, your competitors are an ideal source for blog post ideas. However, be sure you don’t copy them word for word. All you need is some inspiration from their posts to get your creative juices going-especially when you feel stuck.
4. Research, Research, Research
No matter what type of content you’re making, you always need to do your research. Not only does research make you more credible, but it offers information to your audience, which they can use. Remember to link to original studies and always cite your sources.
5. Create a Strong, Unique Title
A good title is an important part of attorney advertising. You should spend a good amount of time thinking of an original title that summarizes your post. Take advantage of keyword research to determine what words can help drive your search engine optimization (SEO). Combining these two ideas can help craft a blog post that will intrigue your audience to read your content and potentially read more posts.
6. Clearly Identify Your Topic From the Start
Your main subject or topic of your blog post should be easy to identify by the title and introduction. Readers don’t want to thoroughly read your content, in fact, most skim the post to see what it’s about. This is why it’s important they can identify the topic from the beginning of the blog. If the topic is unclear or hard to understand by the first few sentences, they’ll most likely skip reading your post.
7. Keep Your Writing Organized
You should take advantage of sub-headings, line breaks, and bullet lists in your blog to keep it organized. Focus on readability when formatting your posts for marketing for law firm purposes. This will also help your reader understand your content more clearly. Some blog posts have a disorganized structure, therefore, remember to always keep your writing clear to comprehend and organized to make it useful to your readers.
8. Choose One Topic To Stick To
When writing your post, make sure you stick to the topic your title refers to. If you go off topic and ramble during your blog post, you’ll end up losing your readers and they’ll head over to your competitors. Next time you’re making a blog post, make sure to remain on relevant information that pertains to your topic.
9. Keep Your Posts Short and Sweet
Readers don’t have all the time in the world to focus on the content of your blogs. When working on attorney advertising, you should aim to keep your posts under 500 words, 300-words being an optimal word count. This way, you make the words you write count, and avoiding the tendency to get sidetracked.
10. Include Pictures and Graphics
When trying to attract reader’s attention, a relevant picture or two can go a long way. Be sure to include a number of visual elements to your blog posts including photographs, graphics, videos, infographics, and others to improve your legal web design.
11. Get Readers Involved
When writing your post, make sure to address readers directly using the words “you” and “we” throughout each post. Additionally, you should end your posts with a call to action to your readers. Encourage them to comment or share your blog or to contact you for more information.
12. Search Engine Optimization
Writing a great post is one thing but getting people to view it is another thing entirely. One main way you can get more people to view your blog is by utilizing SEO. When used properly, SEO will cause your blog posts and your legal website to appear higher in search results. You can optimize your blog posts by using pertinent keywords, linking within your post, writing useful meta data, and focusing on user experience to enhance your legal web design. It is best to hire law firm marketers, like Law Firm Sites, who specialize in SEO to take care of this crucial task for you.