You Matter! 7 Ways to Write a Fantastic “About Us” Page

December 18, 2017
Client Website 4

Often, law firm sites can seem stiff or stuffy, which can be a turnoff for clients browsing through an attorney site. Adding an “About Us” page can help lighten any legal web site designs and make your firm seem more approachable.

Below are seven tips from some of the best attorney website design professionals about how to write a fantastic “About Us” page.

1. Include Eye-catching Visuals

After about 200 words of plain text, customers get bored. Keep readers engaged by adding photos, short video clips, fun infographics and relevant timelines.

2. Make it a Story

Even if your firm’s founding wasn’t an exciting adventure, you can still tell a story that makes you more relatable. You can include heartfelt testimonials and small details that make your firm seem human and approachable.

3. Include Contact Details

Make sure clients can learn how to stop by or contact you directly from the page. If you have a social media presence, you should include links to any social handles as well.

4. Write Conversationally

Many law firm sites insist on using complex jargon and formal language, and this isn’t always necessary, especially if you want to appeal to potential clients. Use “I” or “we” instead of writing about your firm in the third person.

All of the best attorney website design experts agree that writing in an educated yet conversational manner on your “About Us” page helps leave a positive impression on readers.

5. Keep it Simple

An attorney site doesn’t need to be flashy or overly technical. You’re providing a serious service, so adding extra frills and high-tech features isn’t representative of your firm. Stay relevant, but don’t overdo it.

6. Stand Out With Facts

There are most likely dozens of firms that offer similar services, so you need to make yours memorable. Don’t be afraid to list credentials, your firm’s evolution and any uniquely qualifying information that will make you stand out from the competition.

7. Connect

Dedicate the opening section of your page to your audience. Let them know that you understand their challenges and want to help them meet their goals.

Law Firm Sites

Writing a fantastic “About Us” page doesn’t have to be a painful or long process. Follow these seven tips, and your legal web site designs from Law Firm Sites will be sure to stand out from the competition.