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Law Firm Sites Blog

What Makes a Good Business Logo?

January, 21 2022
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Ben Johnson
logo design

The best law firm logos communicate your company’s brand identity instantly to your clients, which is essential in today’s business world. Studies show that clients/customers decide if they are going to purchase within seconds. 

Does your logo effectively communicate your winning success rate, your excellence, and personable customer service?

With 21+ years in online marketing, we at Law Firm Sites have seen our fair share of law firm logo designs. From our experience, we observed five characteristics that an effective logo must have:

  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate


Simple doesn’t mean boring, it means less busy. Take out unnecessary elements like too many shapes or repetitive information. Try reducing your color scheme to only 2-3 colors and changing the typeface.


This is synonymous with recognizable. A memorable logo will beat out a beautifully unrecognizable one any day. Try using unusual shapes, vibrant colors, or an object to plant your logo.


Furthermore, this maintains your logo and your company identity. Changing your image regularly makes you easy to forget and suggests that a company doesn’t know who they are. Simplicity may help your law firm logo look more timeless, trim off the fat. However, if the logo is too complicated or doesn’t capture the essence of the company, then it’s time for a redesign.


In attorney logos, this means that it can effectively translate across different mediums and applications. Ask yourself in the logo design process: How does the logo look in black and white (and color)? Is it still recognizable when scaled larger or smaller? Would the logo attract people on custom labels or business cards?


Finally, this means that your logo reflects your firm’s qualities so that clients don’t walk away not knowing who you are. You need to send a message, make sure your logo does that for you.

At Law Firm Sites, Inc. we have been designing the best law firm logos for as long as we have been designing attorney web designs. Our design team is expertly trained to work with you in order to capture the image of your company’s qualities. 

Do you want to see your site with a new look?