What Makes a Good Business Logo?

13 Feb, 2014
good business logo

Although beauty is in the eye of the beholder, efficiency is a bit easier to critique. An effective, good business logo communicates your company’s identity instantly to your clients, which is essential in today’s business world. Studies show that clients/customers decide if they are going to purchase within seconds. Does your logo effective communicate your winning success rate? Your excellent and personable customer service?

 

With 13+ years in online marketing, we at Law Firm Sites have seen our fair share of law firm logos. From our experience we observed five characteristics that an effective logo must have:

  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate

 

Simple

This doesn’t mean boring, it means less busy. Take out unnecessary elements like to many shapes or repetitive information. Try reducing your color scheme to only 2-3 colors and changing the typeface.

 

Memorable

This is synonymous with recognizable. Great examples like the McDonald’s golden arches or the Nike swoosh, are getting to be more recognizable than Santa Claus. A memorable logo will beat out a beautifully unrecognizable one any day. Try using unusual shapes, vibrant colors, or an object to plant your logo.

 

Timelessness

Furthermore, this maintains your logo and your company identity. Changing your image regularly makes you easy to forget and suggests that a company doesn’t know who they are. Simplicity may help your logo look more timeless, trim off the fat. However, if the logo is too complicated or doesn’t capture the essence of the company, then it’s time for a redesign.

 

Versatility

In a logo this means that it can effectively translate across different mediums and applications. Ask your self in the logo design process: How does the logo look in black and white (and color)? Is it still recognizable when scaled larger or smaller? Would the logo on attract people on custom labels or business cards?

 

Appropriate

Finally, this means that your logo reflects your firm’s qualities so that clients don’t walk away not knowing who you are. You need to send a message, make sure you logo does that for you.

 

At Law Firm Sites, Inc. we have been designing custom logos as long as we have been designing custom lawyer websites. Our design team is expertly trained to work with you in order to capture the image of your company’s qualities. Click here or call us today at (800) 932-8242 to learn more about our branding and logo support and law firm Internet marketing.

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