Law Firm Website Branding- Make your Website Match Your Practice

July 24, 2015
Attorney SEO means building a brand

Lawyers know the importance of a first impression. The feel of your office is what initially inspires confidence. You want to radiate success, comfort, and financial security. When your client steps into your office for the first time, you want them dazzled by your many achievements and diplomas, impressed by the polished desks and comfortable furniture, and pleased by the confident, knowledgeable attitude you exude.

Unlike 20 years ago, a client’s first impression is no longer formed in the controlled environment of your office. Now your first interaction with a client will be through your law firm website. Do you know what kind of impression you are making? Do any of these apply to your website?

  • Outdated:

When you go to your website, does it look like it was made in the 90’s? Having a lengthy history is good, but having a website that hasn’t been updated in 20 years will not inspire client confidence.

  • Unprofessional:

Having a website is better than nothing, but if your site was put together by your nephew with his high school level web development skills, it will definitely show. You put a lot of effort and expense into having a professional office. Your website is your online office, it deserves the same level of attention to detail.

  • Garish:

Even worse than an outdated website is one that tries to hard to be flashy and hip. Avoid flashy banners, garish color schemes, and gimmicks. Consider the tone and color scheme of your office, and design your website to match. You want your clients to be able to understand the tone of your practice by looking at your website.

  • Unhelpful:

While you won’t be able to convey the entirety of your legal knowledge onto your website, you should certainly strive to give your clients a thorough understanding of who you are, your areas of practice, and your qualifications. Your potential clients are using your website to decide whether you are worth a phone call. Make sure it’s an easy decision for them.

  • Not Mobile Responsive:

This is a quick way to loose clients. Nowadays, many people search solely from mobile devices. If your site doesn’t auto-resize to their screen, or takes too long to load, they will quickly go to the next lawyer in the list.

Need to help with your law firm website branding? Let us help! At Law Firm Sites, we build law firm websites customized to reflect your unique practice. Call today to get a free review of your existing site or to discuss a new project.