Law Firm Website Design: 7 Top Questions Answered
Law Firm Website Design: 7 Top Questions Answered
For 18 years, Law Firm Sites has been building and marketing websites for law firms’. Below are the 7 most asked questions and answers from our almost two decades in the business.
Questions answered in this article:
- How can I have a beautiful looking design while at the same time getting the site highly ranked on Google?
- What are the most important factors that my client want to see on my law firm website?
- How much should I pay for my law firm website design?
- How often should I have my website redesigned?
- What is the best way to ensure my site is kept current?
- Is fresh content important to my website?
- What is the process in designing my attorney website and how long does it take?
How can I have a beautiful looking design while at the same time getting the site highly ranked on Google?
The purpose of most law firm websites is to generate new cases. About 75% of our clients express this is the top focus for their website. The other 25% say it is just to be a nice online brochure because they have more than enough good business coming in the doors.
The way to have a beautiful looking website while at the same time getting it highly ranked on Google is by first making the website about the client instead of the firm. This is counterintuitive to most attorneys because their website is supposed to showcase their expertise and experience. This is true but if the client bounces off the website before they read anything, you have lost your opportunity to connect with the client and convince them your firm is the best to handle their case.
A simple truth is people care more about themselves and their legal problems than about you. For this reason, they want to first ensure their attorney understands them. If the client feels understood, they will read more and reach out to you.
You can have a beautiful site that is designed the way you want while getting it highly ranked. The first step is to share stories about other cases you have won for clients who were in a real tough situation. Outline how bad it was for the client and what their fears were. Speak in those specifics to connect with the reader. Then briefly outline how you went above and beyond for them. Help them see that you will put the full resources of the firm behind them through experiences versus fluff words on the page. Proof statements go much further than platitudes.
It is also critical to have enough content/ text on the page. Clean, beautiful sites have a tougher time ranking high because there isn’t as much for Google and the other search engines to crawl. Effective law firm website design means having enough words on the page to convince Google your sites is worthy to be ranked in the top 3 spots.
What are the most important factors that my clients want to see on my law firm website?
This was answered above but it is important to focus on a couple key points:
- Clients want to see that you care and you understand not through catch phrases but by impactful stories shared by clients or by you. If written correctly, sharing it from the attorney’s perspective can be just as meaningful to clients.
- Easy to find contact information is super important. Putting the phone number in the top right-hand corner is a good first step.
- Having the site fully mobile compliant. Roughly 50-60% of all your internet traffic will be on mobile devices. If your site isn’t mobile friendly, it makes those users feel like you don’t care and they are less likely to contact you.
How much should I pay for my law firm website design?
This is maybe the toughest question to answer in a blog post. Each firm’s need is different. If you are looking to get marketing done on your website you can expect to pay $6,000 – $35,000 per year for this service. If you simply want to just get your website designed the cost ranges from $2,500 – $10,000 for most firms.
Law Firm Sites currently has a package deal for only $750 per month. This gets you full SEO, completely unlimited and custom website, content and blog writing for a year, mobile website, social media campaigns, press releases, reputation management and much more.
Call Carson Bryant at (800) 932-8242 if you would like more information on this.
How often should I have my website redesigned?
It is recommended that you get your website redesigned every 3-5 years in most cases. This ensures your site stays current with technology.
What is the best way to ensure my site is kept current?
The most cost-effective way to keep the content on a law firm website current is through a blog. Blogs are very inexpensive to add to websites and make it very easy to update.
Having the site build on WordPress also makes small updates and changes a lot more user friendly. Most companies offer update services for a fee which could be a good option as well depending on how you run your firm.
The overall best way to keep a website current is through hiring a company to provide SEO services. This should include blogging services. The blogs will be written to focus on current events, topics and issues clients deal with. It is the single best way to keep the website current with useful information. Google rewards that with better rank.
Is fresh content important to my website?
It is critical, especially if you want better ranking. Cyrus Shepard, a SEO expert, wrote an article last year entitled “10 Illustrations of How Fresh Content May Influence Google Rankings”. Here is the link: https://moz.com/blog/google-fresh-factor-new
To summarize, Google and the other search engines, have determined websites that have the most fresh, relevant content are the best sites because their owners care about the visitors to the site. The sites that generate the best ranking will have fresh, relevant content that readers enjoy. How do the search engines know if a user enjoys reading your content?
Search engines can track how long people stay on websites. They use this data to determine if a site is good or not. The longer they stay, the better your rank will be.
What is the process in designing my attorney website and how long does it take?
For Law Firm Sites clients, the entire process takes about 30-60 days. It really depends on the client’s schedule. Our team first discusses your needs and goals for the website. We provide a couple of design samples based on this discussion. It is much easier to see what you want and decide rather than trying to explain it.
Our team provided unlimited designs. It usually takes 2-3 different versions before our clients see something they love. Once the design is approved, the developers code out the entire site and input all of the content. You will then be able to request changes at that point to get it ready for launch.
Once our team and yours have done a thorough review of the site and we put it through Google Webmaster Tools (a verification tool from Google to ensure nothing is missing or broken) we launch the site.
It takes very little input or direction from the client to get the right website built. We use our 18 years of law firm website design experience to build your site. You have as much or as little input as you like.
In summary, having your law firm’s website created shouldn’t cost an arm and a leg nor should it require you to devote staff to it. That is why you hire a company like ours who has the legal experience and knowledge to build it right the first time.
If you are interested in discussing what we could do for you, please call Carson Bryant at (800) 932-8242. We will provide a free custom design to prove to you we can build you a beautiful site that will also rank at the top of Google. No risk, no obligation.