Is Your Law Firm’s Website Stuck in the Past?
We have all done it. While walking around a mall or restaurant, we have seen a person wearing older style clothing and said something to the effect of, “Wow, someone is stuck in the 1980s,” or whatever decade it happens to be. Much like fashion trends, law firm website designs go out of style and begin to look out-dated. Again, much like fashion, your potential clients will be attracted to a sleek, modern website design. What are the sign that your website has become outdate?
- Website is not Mobile Friendly. Everyday new technologies come out that increase the need for mobile friendly websites. There are smart phones, tablets, and other mobile devices that require a website to auto-adjust to the screen size. As these technologies become more affordable and more popular, more and more website traffic comes from mobile visits. It is estimated that 30% of law firm clients use a mobile device when searching for a potential lawyer. If your website is not mobile friendly, you are missing out on many potential clients.
- There are little to no client engagement opportunities. Now-days websites should be interactive and user friendly. Having icons on the homepage that encourage a visitor to click to visit a guide to divorce or a guide to DUI defense helps a potential client find the information they are looking for. Including a blog that allows for comments encourages visitors to feel a part of the greater conversation surround your firm’s particular practice area. Another useful feature is adding links to your social media platforms. Also, this will encourage clients to interact with your firm online. Does your website include these features?
- Content is outdated. Take a minute to think back about the last time you updated your content. If it has been more than year, the chances are the information could be inaccurate and out-of-date. In addition, laws are always changing, as are clients and cases. It is important to keep the content fresh and accurate. Content needs to be written to engage a client. That means focusing on how you can help a client. Also, using personal stories from cases you have worked on (with the clients permission of course), is a great way to cater your website to your clients. If your content is lacking in any of these areas, it is time to consider a new website design.
If you are worried that you website is looking outdated, let the law firm website design experts at Law Firm Sites create a custom design for you. Finally, we offer a free consultation and the personalized attention needed to create a stunning, modern design.