Importance of Local Marketing

December 02, 2016
local SEO

In days gone by, if you wanted to attract clients to your firm, there were several effective methods. Premier listings in the Yellow Pages, local television ads and city billboards were all effective means of selling your name to the public. While local billboards might still be effective, phone books have largely become obsolete. Fewer people watch local television stations than before. In today’s market, websites for lawyers is the most important marketing tool.

Search Engine Optimization

Search engine optimization (SEO) is becoming more essential every day. If you want to attract more local business to your law firm, you need to use local keywords in your SEO. By using local keywords, you let Google, Bing and other major search engines know when to direct a search in your direction.

When most people search for legal help, they don’t simply search for “divorce lawyers.” They search for “divorce lawyers in Little Rock” or “defense attorneys in Memphis, TN.” So if your law firm sites do not have local keywords in your blog posts, Meta descriptions and elsewhere on your professional website, you are missing out on business.

Google Business

While SEO is a critical factor in driving more clients your way, there are also other methods. One of the best ways is by setting up a Google My Business page. This is easy and incredibly helpful. In addition to providing your contact information, you provide information about your business directly to Google. By ensuring that this data is SEO-friendly, you can dramatically increase the flow of traffic to your website, which translates directly into new clients and additional revenue.

It is important to make sure that your contact information is consistent across the internet. Be sure to check for typos, alternate phone numbers or any other inconsistencies. Even minor things like this can damage your ability to attract clients.

Finally, encourage your clients to write about their experiences with your firm online. As you collect more positive reviews, this can positively affect your search engine ranking and help you to stand out against the competition.

Contact Law Firm Sites for all your SEO and Local Marketing questions.