Happy Hour: The Best Time to Share Content on Social Media

Understanding the optimal times to post information or share links on social media is absolutely critical for any website. With 2.46 billion people worldwide currently accessing some form of social media and a projected 2.77 billion in 2019, the trend of social media usage is showing no signs of slowing down. Different social media sites have slightly different optimal posting times. Therefore, lawyer marketing may differ from those optimums based on multiple factors. Here, we’ll explore some of the major sites and how you can properly execute marketing for law firms.

By far the most populated social media on the Internet, Facebook has 2.07 billion users who log in at least once a month. To capture the attention of some of these users, research has shown that there are different times you should post to your page depending on the day of the week. According to major marketing firms, 1 PM – 3 PM on Thursdays and Fridays leads to the highest engagement. And, in a close second, Monday and Wednesday at the same time.

Twitter is the fastest-moving of all social media, so it’s important for your law firm marketers to be on top of the right posting times. From an aggregate of studies, the best time to post on Twitter is between 3 and 5 PM on weekdays.

Instagram is by far the most variable of all the websites listed here. This is due to a sorting algorithm which weighs posts depending on user engagement. With Instagram, you’ll need to post high-quality, engaging content in order to retain and grow your audience. Analytics will tell you optimal times for posting, but the best time to get started is around 7 PM on weekdays and 3 PM on weekends.

While these guidelines may help you and your marketing for law firms, the best approach you can take for your firm’s site is experimentation. Let the professionals at Law Firm Sites help you create and implement a solid marketing plan for your law firm! Set posts up for different times of day on regular schedules. Then, take a look at analytics to find the best posting time. Many variables can affect this. Including: weather, location, and even season. So, you’ll need to have quite a bit of data in order to optimize your results.