Five Things Your Website May Be Missing
A well designed website can be the difference between a successful practice and a failure to launch. At Law Firm Sites, Inc we have been designing insightful and professional attorney websites for over 13 years, so we’ve learned a thing or two about success. We design websites for users, not owners. We want to showcase your achievements and your practice areas, but we want those things to work in concert with the rest of your site to promote conversion (converting from a visitor to a client). Here are some of the most impressive features that can mean the world to your visitors…
A blog and social media links.
Blogs provide a great platform to add new, interesting, and relevant content to your website. Visitors can explore your blogs, subscribe to your feeds and follow you via your social media pages because the links are easily found on your website. Not only do visitors learn from your blog posts, but search engines rank your site based on links and relevant content, so the more you have of both, the higher your ranking.
Word of mouth is still the best form of advertising. When you have past clients or peers telling people how great you are, visitors pay attention and you gain their confidence. Seven to ten strong written testimonials is a good place to start, but video testimonials are even more effective.
Some visitors are shier than others. They don’t want to commit to a phone call just yet until they see what you are all about. A contact form can be a great way for people to get in touch with you and give you a brief description of their legal issue. But remember, your reply is just as important.
The longer visitors stay on your site, the more interested they are. We like to include a downloadable article on our websites that allow visitors to enter in some contact information to access the relevant and helpful article. This keeps them on your site longer and allows you to follow up with them.
While live help chatting may not work for every firm, it is a great way to get visitors to interact with your site and it allows you to gain their confidence in a more personalized way.