If you don’t already have an account, set up an account at: https://www.facebook.com/
Once you have a personal account, you can choose to set up a Page for your Business.
Best practices for starting out on Facebook:
Be interactive with your clients/customers and people in your field. And don’t be scared to have a little fun. Facebook is about engaging on a personal level, even when it concerns your business. In your posts, do things like:
- Link back to your website blog articles
- Embed relevant (or humorous) videos
- Link to related news stories concerning your attorney web design and firm/business
- Post photos of your practice and staff
Connect Facebook to the real world. Promote events or contests through your posts and photos. And vice versa, print the Facebook logo on print ads to promote your Facebook page. Don’t forget to include a link to your Facebook page in your e-mails to clients and associates.
Look through your competitors’ pages to see what they are doing.
Here are some good examples sites of lawyers using Facebook.
This one is a little dry: he only posts links to his blog, and he should be doing what the following two examples are doing.
This is a good example of showcasing your firms efforts in the community and reaching out to others. They have a couple reviews from clients, a post about sponsoring theater in the community, and a funny Youtube video. While it’s important to use your Facebook to showcase your blog and website, remember to keep it real: add a human touch and include humor and other things that will help visitors get to know you/your firm personally.
This is the good example of staying active on your Facebook with frequent posts and making it a personal place for people to get to know you.
Also, be sure to include a good photo of your staff, offices, logo, etc. Facebook is highly visual so these photo elements should also be used to market your attorney web design and business.