Evergreens: The Content Pages
The Importance Of Evergreen Content For Your Law Firm Website
It’s easy to breakdown if you’re familiar with the term on its own. In botany, evergreen generally refers to a plant that retains its green leaves all year around. So in a metaphorical sense, you can determine this to mean the same with evergreen content–content that’s green throughout the year. In terms of content, this means a particular page or article that’s popularity is high throughout the year or years to come.
Evergreen content is necessary for any website’s stability because naturally, content like this is a goldmine for your site. It’s a content stream of traffic that isn’t bound by trends or seasonal peaks. A site with evergreen content will have a traffic-stable site, and the individual evergreen pages will generally become the site’s staple content. Traffic from these pages will spread onto newer or lesser known pages.
So how can you create your own evergreen content?
It can get tricky to get this kind of content, however. If you’re looking for evergreen content, Law Firm Sites can help create the evergreen website your content needs by using the most talented people, knowledgeable in both law marketing, legal website design, and website SEO and marketing. With experience in the internet marketing industry since 2001, Law Firm Sites can help gain you traffic. And once traffic see your site’s useful, evergreen content, they’ll be sure to become clients.
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