Design Principles for a Great Landing Page

March 17, 2014
landing page design

Last time we published an article with some key questions you need to ask yourself before creating your landing pages. Today we want to discuss the next step: designing that landing page.

At Law Firm Sites, Inc. we think there are some key features that create a fantastic landing page, a landing page that will eventually land you conversions (convert from potential clients into clients) from your law firm websites. Here’s a checklist:

Stick to the point.

Landing pages should offer necessary information, but not be too cluttered or overwhelming.

Provide quality content.

Provide the essential information that will interest your visitors, but don’t be boring. You want to provide useful, relevant, and interesting content that inspires trust. Making it engaging for your visitors by showcasing what you can do for them and why you are the right person for the job.

Have a designated pathway.

It is important that you limit the exits, your hyperlinks, leaving your page. You want to funnel your visitors down a desired pathway, like a guided tour.

Make it easy to convert.

The ultimate goal is to get conversions. Do this by eliminating as much distance and as many roadblocks as possible between point A and point B. Create form submissions irresistible and downloads begging for attention. Flawless design helps with this.

Have a clear call to action.

There should be no questions as to what steps are next in the pathway. Get their attention with big, bold texts reading “Download your FREE car accident legal guide,” or “Get started today.”

Along with these pathway guidelines, a good design is essential to a great landing page that works for you. Brush up on our design tips by reading our blogs. You can also click here or call us today at (800) 932-8242 to speak with a member of our design team to help you get started on website designs for lawyers.