What’s A Bounce Rate?
It is estimated that the number one search result for a given keyword can bring in three times as much traffic as the number two search result. For a keyword that gets a lot of traffic, this means thousands or millions of extra hits for your site. How do you get to the top of the rankings?
Your Law Web Design Needs To Incorporate The Right Keywords
To achieve a high ranking for any given keyword, you have to understand the keywords that you are targeting. This will allow you to place those words in meta tags, titles and headers throughout your site. Additionally, this will influence what anchor words you use when linking to another part of your site.
Get A Web Design For Law Firms Expert To Help
A keyword expert will know how to analyze search trends. They will mine through all the search data to determine which keywords will produce the most traffic. Although a keyword tool is easy enough to use, it takes a lot of time and effort to figure out which words to use and which search trends to exploit to bring in more traffic.
Give It Time
It may take a few days or even a couple of weeks to get your site indexed by Google. Therefore, you are going to be patient when it comes to determining if your keyword selections were the proper ones. You should also keep in mind that Panda related changes to search results can catapult your content to the top of the search engines if it is good enough.
The right keywords are going to drive traffic to your site and create more conversions. This will increase your client base and exposure to anyone who may need your help inside or outside of the courtroom with their legal issues.