Biggest Web Design Mistakes
Having a professional and custom web design for lawyers can bring in more clients, improve business, and make things easier on you. However, a bad web design full of common mistakes can do a lot of harm. At our law firm web design firm, we have seen thousands of new clients come in wanting to redesign their firm websites.
Here are some of the biggest mistakes we have seen in law firm website design:
As tempting as it may be, using extravagant graphics, flash animations, and fancy colors is a mistake that can actually drive away potential clients and reduce your ranking on search engines.
These items are not regarded in search engine indexes, so if you are using them as titles with important keywords, you are wasting time.
Also, they increase the overall page size; this can cause a lag in page load and cause potential issues in different browsers and viewing sizes. Most of these types of graphics are low-quality, giving your lawyer website design a less than professional appearance.
Improper content presentation
If a potential client cannot scan your website for law firm and determine the purpose of your business within a few moments, you have a poor web design.
Make sure that everything from titles to content is relevant to your business. Overloading the client with too much information can drive them towards other sources.
A common web design mistake is having too personal of a website. Do not believe that people genuinely care intensely about you and your legal firm website. The “about” page on many pages is overworked and given too much of a priority.
Keep this page simple and provide background on only relevant, professional experiences.
Your attorney website design should not make your life easier; it should focus on making the client’s life easier and finding solutions to their problems. It should be easier for your client to find service information than learning about the personal lives of your staff.
Leaving content on a page that is no longer relevant can not only frustrate clients but also reduce your rank on search engine pages.
If a client sees content with dates from many years ago, they may be frustrated trying to determine which information is current and relevant. They may also question whether or not your company is still in business.
A proper attorney web design ensures you can update information regularly and easily.
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