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Lawyer SEO: A Beginner’s Guide

January, 12 2022
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Ben Johnson

When we created Law Firm Sites, our goal was to provide our clients with expert service and advice.

Through the years we have been helping our clients gather more and more traffic, out-doing their competition thanks to our design and creative cooperation. 

Further, we want to continue that trend by giving a couple of general SEO tips for better ranking and SEO compatibility.

What is SEO?

SEO is the process of affecting the visibility of a website in search engines, like Google or Bing. 

In layman’s terms, attorney SEO marketing work pushes a website closer to the top or the front page of an “organic” or un-paid search list. 

As an internet marketing strategy, SEO employs the knowledge of search engine indexing techniques, what people search for, and Google’s ranking algorithm. 

There are thousands of tips, tricks, and tools in order to improve a website’s SEO results, but there are a few key principles to keep in mind when working on this marketing strategy.

SEO results aren’t instant

The results of law firm SEO services done today might not become apparent, and might not be credited by search engines for weeks or even months. 

The newer your website is, the more patient you will need to be.

It takes time to build authority and trust. Until you’ve developed both, you shouldn’t expect to outrank older, more established sites.

Create content primarily for people, not search engines

There’s no point creating content that ranks well if it doesn’t help people, interest them, or persuade them to buy from you. Remove duplicate content. You can be penalized for having the same, or very similar content on multiple pages of your site. 

Remove, merge or add to pages with little content on them. Having lots of content-light pages, with short page view times, can result in search engines downgrading all of your site’s keyword rankings.

Persistence and continual learning

Finally, persistence and education are the most helpful tools to get a better search engine ranking. SEO rules change frequently, so make sure you stay current on the guidelines and keep your site up-to-date.

Law Firm Sites can help

If you are wanting to start an SEO strategy for your law firm, look no further than Law Firm Sites. We have decades of experience helping thousands of firms build their online presence through the best SEO services for attorneys. 

Do you want to see your site with a new look?