Are Online Promotions Effective?

08 Oct, 2012

The short answer to this question is yes. But, it is important to understand the need to be online and what the most effective online promotion is.

If you are an attorney with your own practice or a partner in a law firm, you probably know that a large number of your clients come from recommendations from other clients. This is especially true for personal legal issues rather than business. People who have used your services in the past will tell family and friends about their experiences. This, in turn, leads to more clients. However, not everybody finds an attorney in this matter.

How People Find You

For those looking for an attorney on their own, the number one source will be the Internet. At one time it was the yellow pages that a person would turn to, but the Internet has changed that. According to polling done by the American Bar Association, people making over $100,000 a year never used the yellow pages to find a lawyer. People making under $15,000 only use the yellow pages 25 percent of the time.

What this means for an attorney is it’s necessary to have a professional lawyer website to increase your client base. If you don’t have a website yet, it’s best to hire a professional company that specializes in law firm design. They will have the specialized skills and knowledge to create a site designed to fit the legal profession.

Optimization Goes A Long Way

The second step is to have your website optimized for search engines. Your site should be designed with the legal profession in mind, but it will also need to be seen by prospective clients. The most common way your site will be found is through search engines. As people would use the yellow pages in the past, they now use a search engine to find an attorney.

An Internet marketing firm, that offers search engine optimization, will be able to make sure your website is listed high in results when words relating to your particular legal field are searched for. Given consumer behavior when searching for an attorney, having a well designed site, that is optimized for search engines, is one of the best ways to promote a law firm.

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