5 Common SEO Mistakes & How To Avoid Them

January 26, 2018
web design

So you’ve created your pretty awesome law website. And although it’s a great start, having a sleek, user-friendly legal web design just isn’t enough; you’re gonna need attorney advertising, and you shouldn’t go it alone. Unfortunately, this is the case with so many, which also happens to be the number one mistake, managing your own search engine optimization or SEO. No need to worry, there are plenty more common SEO mistakes made. Below, we’ll take a look at 5 of the most common mistakes made in SEO and how to avoid them.

1. Less Than Optimal Site Speed

The faster your site performs, the better the user experience. Having a faster site also improves your website’s crawl rate. Improving your site speed can be as easy as clearing your browser caching, optimizing your website’s images and minimizing JavaScript.

2. Lack of A Mobile Friendly Webpage:

With a strong majority of potential clients and customers browsing your website through a mobile device, it is crucial that your website be well mobilized and viewable through all mobile devices. Content that isn’t mobile friendly does not rank well, which can affect the user experience negatively. To ensure that your website is mobile friendly, focus on content that’s geared more towards mobile device usage.

3. Duplicating Content That’s Not Original:

Creating original content is encouraged. It allows your content to stand out and gain a higher ranking in search engines. But duplicating content that’s not original is discouraged, and typically receives a low ranking from search engines.

4. No Utilization Of Analytics:

If you don’t utilize or implement any analytics, then you won’t know what is actually working. Marketing for lawyers is all about conversions. Analytics helps you track what’s working and if you should continue to utilize it, especially when it comes to keyword phrases. Using analytics will help you optimize your website and give you further insight as to what you should be focusing on.

5. Focusing On The Wrong Keywords:

There are several types of keywords, such as global, generic, broad and keywords for users in search of free information. These keyword categories all offer a certain type of attraction for a certain type of traffic based off of the category of the particular keyword. This is a common misconception, as the best way to attract visitors is to be as specific as possible. Generic and broad keywords generate traffic, but the quality of that traffic is low. Essentially, you want to create a niche for your keywords to make it easier for search engines to rank your website higher. Furthermore, to attract a better quality of traffic.

Law Firm Sites to the Rescue!

Fortunately, Law Firm Sites has you covered for everything lawyer advertising and marketing related. Marketing for law firms, they build and manage law websites, law firm website designs and attorney advertising, creating an experience that’s user friendly and full of quality and original content, along with website packages that streamline the SEO process.

Their featured Premier SEO package, is designed to vastly improve marketing for lawyers and law firms. The Premier SEO package is a quite strategic feature, that powerfully generates leads for lawyers and law firms. They also use the most competitive and targeted-specific keywords to generate top rankings from search engines. This creates increases in revenue for lawyers and law firms.

With Law Firm Sites, lawyers and law firms don’t have to worry about the hassle of running a website, their experienced staff handles everything, staffed with a sales and tech support team on-call.

Trust the Experts

As legal website experts, they understand the importance of site speed. Every website is mobile optimized, ensuring that their law firm website designs are fast, responsive and viewable, regardless of the mobile device.

Aside from marketing for law firms and attorneys, Law Firm Sites provides the expertise and professionalism needed to transform law websites to marketing and law advertising success. Since 2001, their experience is displayed through their client base, for whom they’ve created over 4,000 law website designs. Not only do their clients consist of lawyers and law firms, but also include world-renowned clients such as Stephen Jones and ESPN.

Always “client-first” oriented, they still maintain the practice and philosophy of offering a preview of their website and lawyer advertising services before clients are required to pay.