4 Main Reasons Visitors Leave Your Attorney Website
High bounce rate can be annoying and retrogressive. When a user visits your law firm website, you would want them to at least spend some time exploring your site. If they aren’t, then these four factors are the reason why:
1.Slow site speed
Unfortunately, most law firm sites are slow. To give your users a good experience, then you need to increase the site speed. Your clients expect your website to load within two seconds. If you have not achieved that yet, you need to redesign your website. Consult your designer and advise him to implement the fastest legal web design.
Most web users today access sites through their mobile phones. If your website is not optimized for mobile users, then your visitors will leave as soon as they arrive.
Search engines, since 2016, have implemented mobile first indexing. It means content that is optimized for mobile use are indexed first. If you have no clue on how to make your website responsive or optimizing your legal content for mobile use, then look for an attorney marketing firm. Otherwise, you might not have much traffic if you overlook it.
Website modernity, or lack thereof, is a huge driver of traffic to your website. Every client visiting your website is judging you depending on your website modernity. Unfortunately, most law firm sites have not been updated in ages. You need to be competitive online as you are in other aspects of your legal business.
Content is key to website traffic. Your website content should be original, unique authoritative as well as informative. If your visitors do not learn anything when they visit your site, they will definitely walk away. This also plays an important role when you are running your lawyer advertising campaigns. You cannot advertise a website that lacks informative content. Search engines are keen on the content you post. Their algorithms are designed to maximize user experience; if your website is identified to contain irrelevant, low-quality content, it will be punished by search engine bots. Therefore, you will not receive visitors.