3 Ways to Help Your Avvo Rating

October 26, 2021
lawyer
This is a quick guide that will explain what Avvo ratings are as well as how you can improve your rating.

What is an Avvo Rating for Lawyers?

Avvo is an internet marketing for lawyers service that provides users with lawyer referrals, a database of common legal advice, and a ranking system for the attorneys in their area. 

The ranking system on Avvo’s website is specifically designed to provide individuals with a precise calculation of how experienced and reputable each attorney is. 

Many legal professionals are looking for ways to maximize their law firm rating on Avvo in pursuance of an increased clientele base and marketing for lawyers

How Are Avvo Lawyer Ratings Calculated?

Attorneys are rated on a scale of 1-10, and you raise your scale by getting points from Avvo.

Here’s what it looks like at a glance:

10.0 – 9.0   Superb
8.9 – 8.0   Excellent
7.9 – 7.0   Very Good
6.9 – 6.0   Good
5.9 – 5.0   Average
4.9 – 4.0   Concern
3.9 – 3.0   Caution
2.9 – 2.0   Strong Caution
1.9 – 1.0   Extreme Caution

How to Improve Avvo Ratings

After you’ve filled out all of the information on your Avvo profile, here are some extra tips to boost your attorney rating.

1. Keep Your Information In-Depth and Updated

The main factor Avvo considers when calculating your rank is the extent of your work experience as well as what legal positions you have previously held. 

You’ll also want to add your state bar licensing and award information to your profile. If you do this, be sure to include specific dates and keep them current. If you provide Avvo with the information without any relevant dates, they might end up assuming the oldest date possible. 

2. Network Within the Legal Community

Becoming more well-known within the legal community will not only expand your professional network, but your involvement in local legal affairs might also heighten your Avvo ranking. 

Avvo views attorneys who are present in the community as being more serious, and you may also acquire attorney peer ratings and endorsements which also increase your ranking on the lawyer review website.

3. Invest More Time in Public Speaking

Avvo holds public speaking events to a high standard. Participating in more of these engagements will help you maintain a higher lawyer rating. 

Here are some events you can attend and present at:

  • Annual Bar Association events
  • CLE program events
  • Specific legal group events (such as a women-lawyers group or a black lawyers conference)

Maintaining a high rating on Avvo is one of the primary ways you can appeal to potential clients in the future. Taking these steps to heighten your score will show the public that you take your job as an attorney incredibly seriously. 

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Emma Carpenter