3 Design Features on Great Law Firm Websites
Over the last 15 years, Law Firm Sites, Inc. has created websites for hundreds of law firms. As we have progressed and grown as a company, we have gained an impressive understanding of what features make a law firm website stand out compared to a competitors website. By incorporating the following three features into the website, you can ensure that your potential clients have a positive experience.
Mobile Responsive Web Design
In the day and age of smart phones and tablets, a mobile responsive website is key. It’s estimated that as much as 30% of law firm website traffic comes from searches on smartphones or tablets. A responsive site ensures that the website is tailored for each device. Whether it be a smart phone, tablet, or other mobile device. This means there is no more pinching to zoom in and out in order to navigate the website. Instead of the cumbersome navigation of days gone by, the website will automatically adjust the resolution and content order for a smaller screen to make the navigation as simple as possible for the user.
Quick methods to contact the Law Firm
The majority of websites have a “Contact Us” page. This is, of course helpful, but having quick methods to contact the law firm is more effective than just the one page on the website. These methods can range from including the firm’s phone number in the header so that it appears on every page, to having a contact us form that appears on the practice areas page. Another simple method is to include the attorney’s email on the profile page. By providing easy methods to contact the firm, potential clients will be more likely to reach our and contact you.
Content Marketing through a Blog
According to the Content Marketing Institute, content marketing is the process of creating and distributing valuable, relevant, and consistent content on your website. The best law firms use a blog for content marketing. This is ideal for law firms as potential clients are often looking for insights into current laws, legislation, and the process of filing for a lawsuit. This is a great way to reach out and connect. Especially clients that are interested in the law firms specific practice areas.
At Law Firm Sites, Inc. we have the experience to help make your vision become a reality as we work with you to create a design that encompasses the best features for a law firm. Contact us now for a free consultation.
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