10 Components of SEO for your attorney website – Part 1

November 27, 2017

Search Engine Optimization (SEO) encompasses all the practices aimed at improving the positioning of law websites in search results. For example, a client will usually not know what to ask for when he entrusts a website design provider with the mandate of creating a law firm website design. That is because there are things a client is usually not aware of at all. But are vital when a design provider makes a law firm website design (such as making the law firm web design responsive, for example).

Therefore, here are the first five of ten elements of SEO each law firm web page requires:

1. Create Value-Added Content

Creating value-added content will inevitably attract and interest the visitor, and thus create backlinks. Not everyone can be in the first place on the search results list…and even if, previously, your competitor was in 1st position and he now occupies the second or the third, this single and simple difference generates a major impact in terms of organic traffic and possible sales.

2. Use Google AdWords

You can also use the Google AdWords ad network to complement your SEO strategy. With everyone competing for the first place for a keyword that hurts the true search results and gives grist to the SEO agencies, resellers and advertising solutions (Adwords).

3. Create Backlinks

Indeed, the more links a page has pointing to it, the more important this page is and the more authoritative it is for its subject. Remember, SEO would never have existed if developers and agencies (big or small), really did their job. And this is probably due to the many effects in the past of “pseudo” positioning techniques on the search results.

4. Optimize the Site

The question you should ask yourself is: “Why not take the time to optimize the law firm web design, both in terms of the technique (indexing capacity), and in the logical markup or via an adequate structuring of the content that effectively allows the search engines to read the site properly?”

5. Rank Keywords

You must rank keywords according to three criteria: first the potential traffic volume, then the estimated conversion rate and finally the competitive nature of the keyword.